Write for readers,
not for search engines.

Chief Exicutive Officer Creative Web Design

In the early years of the commercial web, we were all Web Designers. Digital interactions, at that stage, were not incredibly sophisticated: most websites were structured as a set of individual pages connected to each other via buttons and links.

In more complex websites and information-heavy systems, the web designer would pair with an Information Architect to make sure content was organized in a way that made for that.